the economics of advertising sucks, but it will suck a lot more soon
it’s a simple matter of supply and demand. Let’s do a thought exercise. 1. eMarketer forecasts that retail e-commerce will grow roughly 10% per year for the next few years. This means that the total...
View Articlebehavioral targeting works only in the brief research period leading up to...
targeting based on a picture of their intent – by seeing what sites they visit; but this is limited to the time period relatively near the time of purchase – the length of time depends on the product...
View ArticleHow Megan Fox got the equivalent of $50 million of Superbowl ad spending –...
godaddy superbowl ad spending led to sharp spikes in search volume every February for the last 5 years straight. Other advertisers who spent on Superbowl ads have similar lift in search volume from...
View ArticleiPad Mini Purchase Intent Survey by Engadget
iPad Mini Purchase Intent Survey by Engadget is a post from: go-Digital Blog on Digital Marketing StrategyiPad Mini Purchase Intent Survey by Engadget is a post from: go-Digital Blog on Digital...
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